Blogs

• Social Care and the 2026 Scottish Parliament Election: High Public Concern, Low Political Visibility
• What is social about care?
• Building Momentum: Changing the Narrative on Adult Social Care in Scotland

Reports

Briefing (2026): Social Care, Public Opinion and Elections – a short briefing paper summarising our learning so far in the context of the forth coming Scottish Parliament election.

Discussion paper (2025): Influencing public perceptions of adult social care in Scotland – Summarises what we know about public attitudes, sets out a recommended framing approach and proposes how to test impact over time.

Evidence review (2024): Changing Perceptions of Social Care -A rapid evidence review of public perceptions and framing of adult social care, including learning from England and beyond.

Tools coming soon

Over time, this page will also host practical tools: sample messaging, slide decks and case studies from partners using the new frames in their communications.